When colors give themselves charters

Finding colors that go together perfectly is often complicated. However, this step is very important for any project, because in addition to having a crucial role in the communication objective, they are partly the ones that will contribute to the graphic success of the printed production, regardless of the medium, the size, the physical environment.

Standards, regulations and permits governing signage: knowing how to plan your projects!

When it comes to large format displays, many standards come into play and must be considered. Outdoor signage is governed by municipalities, while indoor signage concerns building owners, often in conjunction with commercial tenants. In the majority of cases in our industry, we work either with store managers or with event promoters. Indoor signage located

Communicate and coordinate with various teams of professionals

In the majority of cases, the projects that are carried out by M&M Marketing require one or more interventions by professionals other than those of the internal team. This expertise can concern the phases before production (creation, technical drawing or voltage data for example, in the case of electrical transformers for light boxes), or manufacturing

Installation, a crucial and sometimes demanding operation

Depending on the projects carried out, M&M Marketing may have to install it at the customer’s premises. Whether it is a light box, a banner, freestanding supports or carpets, it is important to prepare an installation plan with the required positioning for the different items. Generally, the client provides his plan, or asks for one

Special projects: satisfying the craziest ideas!

In large format display, it is often necessary to manufacture gigantic objects for advertisements, pieces of scenic decorations or even banners or light boxes that have unconventional shapes. To achieve this, we must make plans or 3D drawings, detail each manufacturing step in advance, seek the advice of experts in various trades such as welders,

Radio studio dressing: associating image with sound

Before 2016, cameras rarely entered radio studios. Consequently, these were not really decorated, featuring often white walls, drab and simple furnishings and little or no investment in visual layout. After 2016, with the arrival of Facebook Live and Instagram, among others, cameras began to penetrate, even by their own hosts for promotional purposes, forcing managers

Directional signage on a festival site: a major challenge

On the premises of an event, apart from the large sponsor banners, there are directional banners. These are the ones that display the location of places to direct people to the right places. You will see for example: Map of the site (with the mention “You are here”), Lounge, Podium (for prize giving), Welcome (for

Event signage: under the banner of major sponsorships

Whether it is during the Supercross at the Olympic Stadium, the Vélirium at Mont-Sainte-Anne or the Festival d’été de Québec, it is impossible not to notice the signage on the site of these events. Some banners cover fences that delimit courses of several tens or hundreds of meters. They are mostly captured by cameras at

The impact of large format display

Large format displays have always occupied an important place in our environment: urban environments, museums, outdoor or indoor shows, department stores and highway signs are just a few examples. During shows or large-scale events, the display often takes on gigantic proportions. In public transport, you sometimes see buses transformed into moving posters. Those who had